In the song, when she sings, “Sell yourself, just cash in,” I took that to be the voice of Oppressive Society personified, but maybe it’s actually the voice of Jewel. Unless, of course, I have completely misread Jewel’s song and video. In fact, the idea of “trusting your intuition” has rarely been so roundly mocked. ![]() This seems so blatantly contradictory that it undercuts not just Jewel’s message, but her status as an endorser: Presumably that status had something to do with the idea that she’s more “authentic” than some flash-in-the-pan pop tart, but it’s now pretty hard to argue this with a straight face. But how to explain writing a song that tells us all to resist the total marketing mentality all around us, promoting it with a video that satirizes advertising, all the while urging us to just be ourselves-and then licensing that song to a consumer products company for a huge sales campaign? It’s possible to overlook the mild hypocrisy of Jewel poking fun at a musical and video style by basically copying it and adding a half-hearted wink. On the other hand, I think I like this one because it’s the best Britney Spears song I’ve heard in ages. I have nothing against the song “Intuition” I like the occasional unabashed pop tune. But I’m a little curious about what Jewel is up to. I don’t think Schick can be faulted for latching itself onto the latest hit from a fairly popular artist. Aside from using the track as background music, the company had Jewel sing at Intiutionfest, a razor-promoting concert in Central Park. ![]() Plus, NYC-based HK fans can participate in person at the brand’s shoppable mural in Chelsea (341 7th Ave) to nab the QR code to receive the link.According to Schick, the remarkable title overlap of its new product and Jewel’s new product was “serendipitous.” The razor name was apparently already planned, and the song already recorded, when Schick’s ad agency heard it and licensed it. Users can snap and post a picture using the hashtags #Kawaii #SchickIntuitionxHelloKitty and tagging both and to be messaged with the exclusive pre-sale link. Since Hello Kitty is a character derived from Japan, beauty fans can share their favorite “Kawaii” moment (Kawaii means cute in Japanese) on Instagram. While the razor packs will retail for $19.99 and officially launch on June 25, Hello Kitty lovers can get access to the pre-sale for both from June 10 to June 24. Chucking one hair at a time with this limited edition launch is made fun with one pink pack dedicated to Schick Intuition's Advanced Moisture Razor and the blue pack is dedicated to the Sensitive Care Razor. If you need this in your shower ASAP, you can participate in an exclusive pre-sale of the razor pack before its official launch.Īccording to a press release from Schick Intuition, the brand is launching two different razor packs inspired by the adorable animation. If you know any Hello Kitty fans or are one yourself, you know that you can't resist anything with her adorable face on it, even razors. Take for example Schick Intuition's Hello Kitty Razor Pack that’s launching on June 25. ![]() Some of the best celebrity collaborations with brands don't always involve real people - instead, they feature fictional characters.
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